For their spa and body treatment line, Glen Ivy wanted the new packaging line to impart their rich Californian heritage stemming from the artesian hot springs of Corona, famous for its natural red clay mineral baths.
Illustrations were directed under Margo Chase to capture serene Californian subtropical landscapes en plein air, an impressionist style of painting outdoors in natural light, creating the experience of taking some of the original Glen Ivy home - specific color palettes to incorporate identifiable product versions with tonal themes in shades of earth, mineral, and water.
The ripples adjacent to the illustrations represent the emotional experience of relaxation & tranquility, reinforcing a sense of balance in the soft cleansing voice of the brand.
Illustrations were directed under Margo Chase to capture serene Californian subtropical landscapes en plein air, an impressionist style of painting outdoors in natural light, creating the experience of taking some of the original Glen Ivy home - specific color palettes to incorporate identifiable product versions with tonal themes in shades of earth, mineral, and water.
The ripples adjacent to the illustrations represent the emotional experience of relaxation & tranquility, reinforcing a sense of balance in the soft cleansing voice of the brand.
