One of Mattel’s top-selling toy lines is the Polly Pocket brand.
Under the creative direction of Margo Chase, a series of seasonal licensing guides were designed with a system of icons, patterns, borders, character illustrations, apparel silhos and themed products for use by licensees in branding and marketing to support the Polly Pocket toys and entertainment properties.
Under the creative direction of Margo Chase, a series of seasonal licensing guides were designed with a system of icons, patterns, borders, character illustrations, apparel silhos and themed products for use by licensees in branding and marketing to support the Polly Pocket toys and entertainment properties.
