To keep licensee's in check with rules and guidelines needed for consistent brand advertisement, Mattel's Barbie requires a trade advertising style guide; of course, this needed to be designed as well to set a good example.
Under the creative direction of Margo Chase and using metaphor to technical drawing tools and drafting guides, we constructed the semitransparent pink cover to resemble a flexible circle template lined with measurement units on the bottom. Following suit, a light blue graphing paper grid motif themes the interior.
Using the circles as windows and referencing brand language established in our work on Mattel's [Barbie] Sales Book, our diecuts peer into the advertising world of Barbie as a method for targeting clear views of the guide sections.
Under the creative direction of Margo Chase and using metaphor to technical drawing tools and drafting guides, we constructed the semitransparent pink cover to resemble a flexible circle template lined with measurement units on the bottom. Following suit, a light blue graphing paper grid motif themes the interior.
Using the circles as windows and referencing brand language established in our work on Mattel's [Barbie] Sales Book, our diecuts peer into the advertising world of Barbie as a method for targeting clear views of the guide sections.
