To serve as their primary tool for reps to promote brand licensing, our designs of the sales book under the creative direction of Margo Chase transverse through zooming perspectives - from that of a girl, beginning next with Mattel, the Girl's Department, then Barbie, and finally into Licensing through mosaics of circles consisting of brand elements and photos that become more focused with each page turn.
As you get a closer look the direction hones in gradually to Barbie specific licensing from a more general view of Mattel, emphasizing key points and sales potential within the layout.
As you get a closer look the direction hones in gradually to Barbie specific licensing from a more general view of Mattel, emphasizing key points and sales potential within the layout.
