Coining 'The Art of Coming Together as One' came to us quickly, but applying the root concept of those words to motion and an interactive experience posed a more complicated challenge.
Utilizing Flash with a concept of wayfinding, we created a circular architecture the user may slide through the pages dynamically and arrive at the beginning to capture the unique energy of
Procter & Gamble's innovative think tank:
The Clay Street Project.
We designed the experience around the idea of continual discovery using modular and randomized interactive elements that keep it fresh and engaging upon each visit and around every corner. This excites the curiosity that invites you to play, mirroring the work within Clay Street itself.
Utilizing Flash with a concept of wayfinding, we created a circular architecture the user may slide through the pages dynamically and arrive at the beginning to capture the unique energy of
Procter & Gamble's innovative think tank:
The Clay Street Project.
We designed the experience around the idea of continual discovery using modular and randomized interactive elements that keep it fresh and engaging upon each visit and around every corner. This excites the curiosity that invites you to play, mirroring the work within Clay Street itself.
